WRC Promoter's first 100 days under Boullier and Vial

WRC Promoter, sold to Cosmobolis and Park Square Capital on July 31, marked its first 100 days this week. The sale created a long-term commercial rights agreement for the World and European Rally Championships, which the FIA described as the deal of the century.

The writer admits to frustration at the limited detail released immediately after the announcement, noting that a planned press conference in Paraguay followed three weeks later. Since then, more detail has emerged on the promoter's plans.

A source linked to the Junior WRC pointed to the increased commitment to next year's JWRC winner, which includes seven WRC2 outings in a Rally2 car instead of four, as evidence of the promoter's influence. The source said the investment was coming from WRC Promoter, although M-Sport and the FIA were also involved in the work.