Maffei says F1's easy money has been made, hints at sale

Greg Maffei, former CEO and President of Liberty Media, believes the company could sell its Formula 1 stake soon, arguing that the easy money from the 2017 acquisition has already been made. He said he thought F1 would no longer be publicly traded by 2028, citing the sport's rising popularity since Liberty took over from Bernie Ecclestone.

Maffei pointed to the growth in earnings before interest, taxes, depreciation and amortisation, which he said had tripled over eight or nine years and was unlikely to do so again. He made the comments at Sportico's Invest New York 2026 conference. Liberty Media paid around $4.6 billion to CVC Capital in 2017, and the asking price would likely have risen since.