Leclerc overtakes Hamilton as F1's most marketable driver

Charles Leclerc has been ranked the most commercially attractive Formula 1 driver in SportsPro's latest list of the world's 50 Most Marketable Athletes, overtaking Ferrari team-mate Lewis Hamilton. Leclerc placed ninth overall with a score of 71.12, and second among the 247 athletes assessed for brand equity.

Hamilton, who topped last year's edition, fell from first to 22nd, with his marketability score dropping from 96.03 to 66.63 out of 100. NorthStar Solutions Group president Chris Collins said Hamilton's decline reflected time rather than his personal brand, noting he is 41 and has less career runway ahead.

Elsewhere, Max Verstappen ranks 48th, George Russell 55th and Oscar Piastri 56th, while reigning champion Lando Norris dropped from 41st to 78th. Andrea Kimi Antonelli is 126th and Marc Marquez 86th.