Verstappen becomes ambassador for Dutch group VDK

Four-time Formula 1 champion Max Verstappen has been named the new ambassador of the VDK Group, a Dutch group of installation and technical companies expanding across Europe. He will play a prominent role in the company's international branding and feature in its communications and marketing campaigns over the coming years.

VDK was founded in 2013 and now has businesses in the Netherlands, Germany, Sweden, Austria, Switzerland and Belgium. Verstappen said he saw parallels between the way VDK is organised and the way a Formula 1 team works, pointing to the importance of specialisation and a top-notch overall team.

VDK founder and chief executive Frans van der Kolk said the company was looking beyond its borders with increasing focus, and that Verstappen was a recognisable face to represent that ambition. Former F1 driver Robert Doornbos, who has worked with VDK for two years, will stay on as an ambassador and speaker and played a key role in coordinating the partnership.