Leclerc overtakes Hamilton in 2026 athlete marketability rankings

Lewis Hamilton has dropped from top of the SportsPro marketability rankings for athletes, where he led in 2025 with a score of 96.03, to 22nd in 2026, with a score of 66.63. His Ferrari team-mate Charles Leclerc is now ranked ninth, with a score of 71.12, up from 25th last year.

The rankings combine brand equity, momentum and commercial trajectory, based on data from July 2025 to June 2026. Leclerc ranks second of the 247 athletes assessed on brand equity, while Hamilton's age, at 41, affects his commercial trajectory score.

Other drivers also moved: Max Verstappen rose to 48th, while Lando Norris fell to 78th and Oscar Piastri is ranked 56th. Marc Marquez is the only motorsport athlete not tied to F1 on the list, at 86th.