Hamilton falls to 22nd in SportsPro marketability list

Lewis Hamilton has dropped to 22nd in SportsPro's 2026 list of the 50 Most Marketable Athletes, having topped the ranking last year. His score fell to 66.63 from 96.03, placing him alongside footballers Neymar and Vinicius Junior. He has also been overtaken by Ferrari team-mate Charles Leclerc, the highest-placed Formula 1 driver in ninth with a score of 71.12.

Other drivers moved too. Max Verstappen is 48th, while 2025 world champion Lando Norris fell from 41st to 78th and Andrea Kimi Antonelli is 126th. Marc Marquez, who is close to an eighth MotoGP title, is 86th.

NorthStar Solutions Group president Chris Collins said Hamilton's position is linked to time rather than brand, noting that at 41 he has less career runway ahead. Aryna Sabalenka tops the list.