Forget the championship battle for a moment. The most hotly anticipated event at this weekend’s British Grand Prix might just be 22 elite racing drivers squeezing themselves into tiny LEGO cars and pretending they are not desperately trying to beat each other.
From Miami Madness to Silverstone Mayhem
If you were not watching the 2025 Miami Grand Prix drivers’ parade, you missed the rare sight of Formula 1 genuinely being fun. Ten team-shared LEGO cars hit the track, bricks started flying almost immediately, and every single car came back looking like it had survived a minor war. The drivers loved it. The fans loved it. Even the suits at F1 HQ presumably allowed themselves a small smile.
So naturally, the only logical response was to double down completely. All 22 drivers will now have their own individual LEGO minicar for Sunday’s parade at Silverstone. No more squabbling over who gets to drive. No more teamwork. Just 22 people who race cars for a living, armed with their own personalised machines, and absolutely zero reason to show restraint.
The Numbers Are Genuinely Impressive
Each minicar is built from 28,000 real LEGO bricks, weighs around 280kg (65kg of which is pure brick), rides on standard go-kart wheels, and tops out at 25km/h. A team of 20 designers, engineers and LEGO specialists spent more than 6,400 hours building all 22 cars at LEGO’s factory in Kladno, Czech Republic. Every car carries the driver’s race number and team livery.
The parade rolls at 12:30 UTC on Sunday, roughly 90 minutes before the race gets underway. Check the calendar for your local start time. For context on what else is happening at Silverstone this weekend, see our full British GP times and TV guide.
“We wanted to go even bigger than last year and ensure we continue to surprise and delight our fans.” – Julia Goldin, LEGO Group
Corporate Partnership Done Right
F1’s commercial partnerships have a long history of being aggressively pointless, so credit where it is genuinely due. The LEGO deal, announced in September 2024, has produced something fans actually want to watch. Max Verstappen in a 25km/h LEGO brick on go-kart wheels is objectively more entertaining than most of the corporate activations F1 has offered over the years.
Whether the cars survive a full parade lap at Silverstone with 22 drivers at the wheel is, of course, another question entirely. Based on Miami, the smart money is on structural casualties before they even reach Copse.
